My name is Guy Bonhomme. (No relation to Bonhomme de Neige)
I’m an average Guy with a keen eye and real passion for design – a little obsessive to be honest. I have been for as long as I can remember.
It all started when I was a kid. I had a real fascination for letters, (A, M, O, V, W, X) I loved symmetry, still do, but have evolved since.
My first real job out of art college was with Typsettra, a traditional Typehouse, working with type master and mentor, Les Usherwood. The Les Usherwood Lifetime Achievement Award is now the most prestigious accolade at the annual ADCC awards.
Since then, my journey in the industry has taken me in several directions, primarily in the retail sector. Years of researching, understanding, creating, innovating and successfully motivating consumers into becoming customers.
My approach in life, and work, is trust your gut, stay focused, never take yourself too seriously, and have fun with it.
Design and art direction, branding, advertising campaigns, in-store visuals and communications, magazine and catalogue design, packaging design, wayfinder systems, production, and everything in between.
Guy’s work has been a key contributor to some of North America’s leading retailers, carefully crafting brand images and their communications, from the smallest detail to the full blown campaign. He has an established reputation for innovation and a resourceful nature that knows no bounds. From high-end brands to value brands, he’s created distinct images that resonate and motivate the customer. For over two decades, he’s been focused on retail communications and making the cash register ring.
From the floor of the store to the inside of people’s homes, he’s developed ideas, identities and imagery to build brands and turn brands around. Meeting retailer needs with concept development, branding, packaging, in-store communications, and advertising.
All created with an understanding of how to successfully bring the consumer to the transaction.
CV available upon request.