The Book of Retail is an overview that showcases my work experience. I’ll share learning and experiences from years of retail communications. Years of researching, understanding, creating, innovating and successfully motivating consumers into becoming customers.
From the floor of the store to the inside of people’s homes, I’ve developed ideas, identities and imagery to build brands and turn brands around. Meeting retailer needs with concept development, branding, packaging, in-store communications and advertising. All created with an understanding of how to bring the consumer to the transaction.